If you build it, they will come…
By Mael Hernandez, March 2008

Unfortunately, this only applies to baseball fields in the movies, not real world web sites. Having a web site is a normal part of running a business these days. But all too often company’s believe that by merely putting a web site on the Interenet customers are going to flock to their site. If it was only this easy we would all be multi-millionaires.

The importance of web sites for businesses is only going to continue to grow. Think about it, what is the first thing you do when you are considering making a purchase? Or you hear about a new company, competitor, product or service? Most of the people I know go straight to the Internet. Consider the following statistics:

82% of business decision makers use the Internet to research products and services (Jupiter Research)
45% spend more than 5 hours per week researching products and services (CMO Council/Knowledge Storm)
Online ad revenue was up over 27% in 2007 (IAB/PriceWaterhouseCoopers)
These numbers are only going to increase. Why? Because web sites give company’s the ability to present all the information a potential customer could ever want in an easy to use format. The best part for many customers is they can research and compare from the comfort of their office or home at any time. Web sites go beyond traditional ads in providing information in detail.

So, what can you do to help search engines find and index your web site? Despite what some “SEO Experts” may claim, there are no easy or quick fixes when it comes to optimizing a web site for high search results. Optimization of a web site for specific search terms is an ongoing process and requires work. I can’t go into great detail in this newsletter, but I can provide you with some basic ideas that can be easily implemented that will help get your site better indexed.

KEYWORDS: Develop a list of relevant or related search terms that best describe your business or service. Be specific and try to use multiple words (long-tail search) and integrate these throughout your site. It is very important to think about the words users would type to find your pages. Test your search words and see the results each one gives you. If you service a specific county, city, or state include that as part of your keyword strategy.
CONTENT: Content is king! Write content that includes your keywords and write copy that reflects what your customers call your product or service not just industry terms. Use headlines to break copy into bite size chunks. People do not read an entire page at first glance, try to tell your story in headlines and give greater detail in paragraphs. On the web, less is more when it comes to copy. Keep your copy as brief and descriptive and to the point as possible.
PAGE URL’S: Try to use search friendly URL’s on all your pages. Try not to have any non-character symbols (?, =, !). And when possible include keywords in your URL’s.
META TAGS: Add descriptive page titles and meta descriptions on every page of your web site and include your keywords. The page title is what comes up at top left of your browser window. Search engines use this information when indexing your site.
LABEL IMAGES: Use alternate text (alt tags) to describe images and graphics on your web site. Search engines read text, not images. “Alt tags” provides a way to tell the search engines what each image is and always try to inlcude keywords.
SITEMAP: Include a sitemap. There are two types of sitemaps. One for visitors that shows all the pages within your site and how they are arranged and one for search engines that is an XML file that is submitted to search engines that they will use to index your site. It also alerts search engines whenever you add new content so they can come and index your site again. All major search engines now use the same XML sitemap file to index sites.
BUILD LINKS: Both internal and external links. Add internal text links to the most important content pages throughout your site. If you talk about a product or service on your homepage link to the detail page. Whenever possible have other web sites link to your web site (external links). Get links to your site from other sites that are relevant to your industry. Try to get vendors, customers, trade associations, press releases to add links to your site. Try to get sites that are relevant to your search terms or industry. Go to industry or trade blogs and comment on articles. But when you building external links it’s important to be careful, there are a lot of services that offer to sell links. While search engines put greater weight on natural links versus paid links, some search engines actually blacklist sites for using certain paid link farms or services.

These are some of the basic things that can be easily implemented. Optimizing a web site for high search rankings is an ongoing process. So be patient, remember there are no quick fixes. Also, I’ve talked to some companies that mainly do business locally that think that they don’t need to worry about optimizing their sites. The fact is the fastest growing area in search is local search. People looking for local companies’, products and services. For example a company may have a project in Kansas so they’ll search for “architects schools Kansas.”

An important point to remember is that search engines like Google, Yahoo, Live and Ask want to deliver the most relevent searches as possible about a particular subject. Don’t think that you have to optimize your entire site at once. Pick a few keywords and work on optimizing specific pages for those keywords. Track the results and keep tweaking them until your search results start to increase.

Robb Reel
Midwest Portals

Title: Choosing A Great Clickbank Product

How would you like to be a great affiliate with ClickBank so that you can easily make money online. You will need to be selective choosing a ClickBank product to promote. Choose a product that you have some knowledgeable about, learn everything you can about the product. Your knowledge base is essential to determine different methods, and constantly improve and update your strategy.

You will be more effective marketing products if you know what you are talking about.

Choose a product that you have some experience with even if it is minor and that you will be able to market with more personal skill. Be careful to learn from the author of the product, you will be able to provide information and gain insight about the product so that you will connect with the product and represent it well. Learn to communicate and network! This will give you an understanding of the product that you can not get from the sales descriptions that often accompany the products.

Once you have chosen a product that is in Your base category you are searching for, you can use the marketplace to look into vendors who have suitable products to offer. Some vendors may not be the original people producing the product. Check the vendor’s sales page to get a feel for the type of person you will be working with.

There are thousands of products to choose from and you have to determine which ones are worth your marketing expertise. The description that tries to convince you to market the product may not give you accurate information so knowing your product is essential. There are third parties that offer help in understanding the quality and functionality of listed products. They will provide you basic feedback from other affiliates and customers. Some of the products are made with quality, but you must be wary to not use poorly made material.

Once you chosen a product that is right fit for your domain, use a wide variety of marketing techniques to cover a wider customer base when moving the product. Carefully review the individual situation to be sure that you are marketing the product to the right audience. A continual review your progress by observing the statistical data in your back office and web traffic information from your hosting company.

Provide as much information for the product as you can in a limited space. If you know a lot about the product and you have a great feel for the things that a potential buyer needs to know, you will be able to make a sales pitch that is based on legitimate arguments and by pressing ‘pain points’ with the buyer.

That means that you can empathize with the reasons why the buyer needs the product. If you can provide reviews. It does help people get more comfortable with you and the product. Testimonials will further the buyer’s faith in the product. Service tips and recommendations will draw them in and help them move towards action and a sale.

Try to be careful if you are an affiliate choosing ClickBank product. Understand and belief in the product is half the battle when it comes to online marketing. Take your time and read the information so that you can be sure that the quality of the product. Does this product meet your standards and can you feel good about promoting it?

Choosing the right fit of a CB product is half the battle as mentioned but now how will you get the traffic needed? Let’s get some free traffic if you will! Google Snatch wins people over by having both of them in place within their arsenal, so that not only will they like the product, but also provide the skills to ensure they can get the traffic for free and make money as an affiliate.

Making a commitment to promote a Clickbank product is the easy part, however you need to follow through with determination to ensure people will buy.

Google Snatch rushed up the Clickbank product chart within days. It provides both an excellent quality product and a great opportunity to be successful as an affiliate giving people the free click formula.

Robb Reel
Midwest Portals
WichitaKansasPortal.com

robbreel.com

Using A Blog To Promote Your Business

Using a blog to promote your business is a very effective marketing tool. What is great about using blogs is that you can promote your business absolutely free. On WichitaKansasPortal.com, you can post to a blog without it costing you a single penny. With a new home business it is important to maximize promotion without spending all your profits on advertising and marketing. Using a blog is one of the methods that you can use to promote your business without it emptying your business budget.

You do not have to be a computer wiz, internet wiz or programmer to set up an attractive blog. All that you have to do is select the name for your blog and start making blog posts. It’s literally that simple without requiring that you know how to program or pay any type of membership fees or hosting fees. This is why blogging is ideal for promotion because it’s so simple to do.

The blog setup will ask you to create an account for you to blog. Take the time to write out several descriptions until you have just the perfect one. The description that you post on the blog will often be what is used when search engines pick up your blog and list it in the pages. For the example of the skinny tips blog you could do a description such as helpful tips and information for weight loss. The description then further explains your blog so that more people are likely to read your posts because they will know what the blog is going to be about before they start reading.

What should you write about for your blog? One of the top things to write about is the general topic of the blog. Blogs with a lot of different topics can get confusing to readers. They are successful but the purpose of this type of business blog is to promote your wellness home business. If for example you had the Skinny Tips blog, you could write short pieces about losing weight, eating well and exercising. You can even write reviews for the different products that you are promoting. In the reviews, you can link directly to the product to encourage visitors to visit your main wellness small home business Internet site.

The primary purpose of blogs is to provide information. Providing a great deal of information is the key to a successful blog for business. You get people that would not normally visit a wellness product site to come and read your blog. After reading your blog on a regular basis, visitors will naturally go and visit your business site. Use the blog as a portal to get traffic to your website and not as a big advertisement. People will stay and read the information if it is informative and entertaining.

Robb Reel
Midwest Portals
www.WichitaKansasPortal.com

Midwest Portals the parent company of WichitaKansasPortal.com is looking to hire a sales Trainer.

This position hires and trains all salespeople in the are of B2B sales for our local portal.

This is a very part time position with full time pay.

If you are able to hire and train salespeople we need to talk, I am willing to go the extra mile for the right person. We are planning a huge expansion in 2008 and into 2009. The right person could retire after just 3 years in this program.

Join our ever expanding network of Portals!

Salespeople also needed!

Send a resume to: midwestportal@gmail.com

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