March 16, 2008
If you build it, they will come…
By Mael Hernandez, March 2008
Unfortunately, this only applies to baseball fields in the movies, not real world web sites. Having a web site is a normal part of running a business these days. But all too often company’s believe that by merely putting a web site on the Interenet customers are going to flock to their site. If it was only this easy we would all be multi-millionaires.
The importance of web sites for businesses is only going to continue to grow. Think about it, what is the first thing you do when you are considering making a purchase? Or you hear about a new company, competitor, product or service? Most of the people I know go straight to the Internet. Consider the following statistics:
82% of business decision makers use the Internet to research products and services (Jupiter Research)
45% spend more than 5 hours per week researching products and services (CMO Council/Knowledge Storm)
Online ad revenue was up over 27% in 2007 (IAB/PriceWaterhouseCoopers)
These numbers are only going to increase. Why? Because web sites give company’s the ability to present all the information a potential customer could ever want in an easy to use format. The best part for many customers is they can research and compare from the comfort of their office or home at any time. Web sites go beyond traditional ads in providing information in detail.
So, what can you do to help search engines find and index your web site? Despite what some “SEO Experts” may claim, there are no easy or quick fixes when it comes to optimizing a web site for high search results. Optimization of a web site for specific search terms is an ongoing process and requires work. I can’t go into great detail in this newsletter, but I can provide you with some basic ideas that can be easily implemented that will help get your site better indexed.
KEYWORDS: Develop a list of relevant or related search terms that best describe your business or service. Be specific and try to use multiple words (long-tail search) and integrate these throughout your site. It is very important to think about the words users would type to find your pages. Test your search words and see the results each one gives you. If you service a specific county, city, or state include that as part of your keyword strategy.
CONTENT: Content is king! Write content that includes your keywords and write copy that reflects what your customers call your product or service not just industry terms. Use headlines to break copy into bite size chunks. People do not read an entire page at first glance, try to tell your story in headlines and give greater detail in paragraphs. On the web, less is more when it comes to copy. Keep your copy as brief and descriptive and to the point as possible.
PAGE URL’S: Try to use search friendly URL’s on all your pages. Try not to have any non-character symbols (?, =, !). And when possible include keywords in your URL’s.
META TAGS: Add descriptive page titles and meta descriptions on every page of your web site and include your keywords. The page title is what comes up at top left of your browser window. Search engines use this information when indexing your site.
LABEL IMAGES: Use alternate text (alt tags) to describe images and graphics on your web site. Search engines read text, not images. “Alt tags” provides a way to tell the search engines what each image is and always try to inlcude keywords.
SITEMAP: Include a sitemap. There are two types of sitemaps. One for visitors that shows all the pages within your site and how they are arranged and one for search engines that is an XML file that is submitted to search engines that they will use to index your site. It also alerts search engines whenever you add new content so they can come and index your site again. All major search engines now use the same XML sitemap file to index sites.
BUILD LINKS: Both internal and external links. Add internal text links to the most important content pages throughout your site. If you talk about a product or service on your homepage link to the detail page. Whenever possible have other web sites link to your web site (external links). Get links to your site from other sites that are relevant to your industry. Try to get vendors, customers, trade associations, press releases to add links to your site. Try to get sites that are relevant to your search terms or industry. Go to industry or trade blogs and comment on articles. But when you building external links it’s important to be careful, there are a lot of services that offer to sell links. While search engines put greater weight on natural links versus paid links, some search engines actually blacklist sites for using certain paid link farms or services.
These are some of the basic things that can be easily implemented. Optimizing a web site for high search rankings is an ongoing process. So be patient, remember there are no quick fixes. Also, I’ve talked to some companies that mainly do business locally that think that they don’t need to worry about optimizing their sites. The fact is the fastest growing area in search is local search. People looking for local companies’, products and services. For example a company may have a project in Kansas so they’ll search for “architects schools Kansas.”
An important point to remember is that search engines like Google, Yahoo, Live and Ask want to deliver the most relevent searches as possible about a particular subject. Don’t think that you have to optimize your entire site at once. Pick a few keywords and work on optimizing specific pages for those keywords. Track the results and keep tweaking them until your search results start to increase.
Robb Reel
Midwest Portals
March 15, 2008
Title: Choosing A Great Clickbank Product
How would you like to be a great affiliate with ClickBank so that you can easily make money online. You will need to be selective choosing a ClickBank product to promote. Choose a product that you have some knowledgeable about, learn everything you can about the product. Your knowledge base is essential to determine different methods, and constantly improve and update your strategy.
You will be more effective marketing products if you know what you are talking about.
Choose a product that you have some experience with even if it is minor and that you will be able to market with more personal skill. Be careful to learn from the author of the product, you will be able to provide information and gain insight about the product so that you will connect with the product and represent it well. Learn to communicate and network! This will give you an understanding of the product that you can not get from the sales descriptions that often accompany the products.
Once you have chosen a product that is in Your base category you are searching for, you can use the marketplace to look into vendors who have suitable products to offer. Some vendors may not be the original people producing the product. Check the vendor’s sales page to get a feel for the type of person you will be working with.
There are thousands of products to choose from and you have to determine which ones are worth your marketing expertise. The description that tries to convince you to market the product may not give you accurate information so knowing your product is essential. There are third parties that offer help in understanding the quality and functionality of listed products. They will provide you basic feedback from other affiliates and customers. Some of the products are made with quality, but you must be wary to not use poorly made material.
Once you chosen a product that is right fit for your domain, use a wide variety of marketing techniques to cover a wider customer base when moving the product. Carefully review the individual situation to be sure that you are marketing the product to the right audience. A continual review your progress by observing the statistical data in your back office and web traffic information from your hosting company.
Provide as much information for the product as you can in a limited space. If you know a lot about the product and you have a great feel for the things that a potential buyer needs to know, you will be able to make a sales pitch that is based on legitimate arguments and by pressing ‘pain points’ with the buyer.
That means that you can empathize with the reasons why the buyer needs the product. If you can provide reviews. It does help people get more comfortable with you and the product. Testimonials will further the buyer’s faith in the product. Service tips and recommendations will draw them in and help them move towards action and a sale.
Try to be careful if you are an affiliate choosing ClickBank product. Understand and belief in the product is half the battle when it comes to online marketing. Take your time and read the information so that you can be sure that the quality of the product. Does this product meet your standards and can you feel good about promoting it?
Choosing the right fit of a CB product is half the battle as mentioned but now how will you get the traffic needed? Let’s get some free traffic if you will! Google Snatch wins people over by having both of them in place within their arsenal, so that not only will they like the product, but also provide the skills to ensure they can get the traffic for free and make money as an affiliate.
Making a commitment to promote a Clickbank product is the easy part, however you need to follow through with determination to ensure people will buy.
Google Snatch rushed up the Clickbank product chart within days. It provides both an excellent quality product and a great opportunity to be successful as an affiliate giving people the free click formula.
Robb Reel
Midwest Portals
WichitaKansasPortal.com
robbreel.com
Using A Blog To Promote Your Business
Using a blog to promote your business is a very effective marketing tool. What is great about using blogs is that you can promote your business absolutely free. On WichitaKansasPortal.com, you can post to a blog without it costing you a single penny. With a new home business it is important to maximize promotion without spending all your profits on advertising and marketing. Using a blog is one of the methods that you can use to promote your business without it emptying your business budget.
You do not have to be a computer wiz, internet wiz or programmer to set up an attractive blog. All that you have to do is select the name for your blog and start making blog posts. It’s literally that simple without requiring that you know how to program or pay any type of membership fees or hosting fees. This is why blogging is ideal for promotion because it’s so simple to do.
The blog setup will ask you to create an account for you to blog. Take the time to write out several descriptions until you have just the perfect one. The description that you post on the blog will often be what is used when search engines pick up your blog and list it in the pages. For the example of the skinny tips blog you could do a description such as helpful tips and information for weight loss. The description then further explains your blog so that more people are likely to read your posts because they will know what the blog is going to be about before they start reading.
What should you write about for your blog? One of the top things to write about is the general topic of the blog. Blogs with a lot of different topics can get confusing to readers. They are successful but the purpose of this type of business blog is to promote your wellness home business. If for example you had the Skinny Tips blog, you could write short pieces about losing weight, eating well and exercising. You can even write reviews for the different products that you are promoting. In the reviews, you can link directly to the product to encourage visitors to visit your main wellness small home business Internet site.
The primary purpose of blogs is to provide information. Providing a great deal of information is the key to a successful blog for business. You get people that would not normally visit a wellness product site to come and read your blog. After reading your blog on a regular basis, visitors will naturally go and visit your business site. Use the blog as a portal to get traffic to your website and not as a big advertisement. People will stay and read the information if it is informative and entertaining.
Robb Reel
Midwest Portals
www.WichitaKansasPortal.com
March 13, 2008
Midwest Portals the parent company of WichitaKansasPortal.com is looking to hire a sales Trainer.
This position hires and trains all salespeople in the are of B2B sales for our local portal.
This is a very part time position with full time pay.
If you are able to hire and train salespeople we need to talk, I am willing to go the extra mile for the right person. We are planning a huge expansion in 2008 and into 2009. The right person could retire after just 3 years in this program.
Join our ever expanding network of Portals!
Salespeople also needed!
Send a resume to: midwestportal@gmail.com
February 19, 2008
JUST BEAD IT Wichita Eagle - Wichita Eagle correspondent Several stores will help you get involved in the booming craft Any woman who wants to tap her inner About Kansas.com | About the Real Cities Network | About the McClatchy Company Terms of Use | Privacy Policy | Copyright
KANSAS STATE WRESTLING Kansas City Star - Note : Top four in each weight division advance to the state tournament Friday-Saturday. State sites Class 6A in Wichita; Class 5A in Hutchinson; Class 4A in Salina; Class 3-1A in Hays. 103 pounds: 1. Tre Humphrey, SMS; 2. Canaan Coker, SMW; 3
Small plane crash in Kansas kills 2 Miami Herald - Kansas authorities now say a small plane crash near Wichita killed two people. Butler County Sheriff Craig Murphy says a man and a woman were aboard the Cessna, which crashed shortly after taking off from the Benton Airport on Saturday night
Memphis Commercial Real Estate - View Memphis Commercial Real Estate Memphis Business Journal - bizspace.com Albany Albuquerque Atlanta Austin Baltimore Birmingham Boston Buffalo Charlotte Cincinnati Columbus Dallas Dayton Denver Houston Jacksonville Kansas City Los Angeles Louisville Memphis Milwaukee Nashville Orlando Honolulu Philadelphia
Symphony shines with pianist, chorus Wichita Eagle - The Bartok Concerto for Orchestra began Saturday evening’s performance at the Wichita Symphony Orchestra. The listening About Kansas.com | About the Real Cities Network | About the McClatchy Company Terms of Use | Privacy Policy | Copyright
Across Kansas: It s polar education day Kansas City Star - table> TOPEKA | It’s polar education day
Kansas Gov that involves more than 200 projects with scientists from more than 60 countries.
WICHITA
HELPING CHILDREN ALL OVER KANSAS Wichita Eagle - HELPING CHILDREN ALL OVER KANSAS BY ROY WENZL The Wichita Eagle Weekend meals help kids succeed in school David Larson looped the straps of half a dozen backpacks on his shoulders. Inside the packs: Crackers. Fruit cups. Vienna sausages in cans. For
Post and read free classifieds for Wichita Kansas by going to http://wichitakansasportal.com/wichita-ks-classifieds/
February 18, 2008
Joe Self, a Wichita, Kansas Chevrolet, Cadillac, and BMW dealer A Wichita, Kansas BMW, Cadillac, and Chevrolet car dealer offering new cars, used cars, used trucks, used SUVs, car sales, auto repair, auto parts, car and truck accessories
Kansas.com | News News extra description news.mcclatchy.com headlines. Hezbollah’s most wanted terrorist died the way he lived; How to get your tax-rebate cash from Uncle Sam; Recession unlikely
Century 21 Wichita Kansas | Wichita Kansas Real Estate | Wichita Real estate properties in Wichita Kansas. Real estate guide, schools, employment, properties, homes and land, waterfront.
Fire Weather Information - WFO Wichita, Kansas Fire weather links Request or View a Spot Fire Forecast. For Official Use Only! Kansas Fire Weather Products:
The Kansas Inn - Wichita Kansas - Comfortable Clean Hotel with Low The Kansas Inn comfortable clean hotel Wichita Kansas low rates near restaurants, hospitals, free breakfast, high-speed wireless internet, mini-suites and pets allowed.
Wichita Public Library Please email your ideas to librariesmatter@wichita.lib.ks.us so we may share them with Genealogy, Kansas Reference & Local History , Finding It on the Internet , Job Resources ,
Wichita, Kansas - Wikipedia, the free encyclopedia Wichita ( pronounced / w t t / ), also known as the Air Capital of the World , is the largest city in the U.S. state of Kansas , as well as a major aircraft manufacturing
Post and read free coupons for Wichita Kansas by going to http://wichitakansasportal.com/wichita-ks-classifieds/
February 17, 2008
AG Becomes Abortion Collaborator: Asks KS Supreme Court to Block Grand ChristianNewsWire - Operation Rescue is one of the leading pro-life Christian activist organizations in the nation. Operation Rescue recently made headlines when it bought and closed an abortion clinic in Wichita , Kansas and has become the voice of the pro-life activist
3 Family Members Killed In I-70 Crash News 4 - The victims have been identified as Kenneth Schoenwald, 46, of Wichita, Kansas; his daughter, Jannalea, 18; and his son, Jace, 13. Kenneth’s twin daughters, Alyssa and Avery, ages 15, were airlifted to Swedish Medical Center and Aurora South
Special to the News Journal Pensacola News Journal - Wichita, Kansas. n CAREER: Director of Choral Activities and Professor of Choral Music Education at Florida State University. Serves as choral adjudicator, clinician and director of Honor/All-State choirs throughout the United States, Europe, Asia
Blunt, Sebelius discuss need for more teachers of math and science St. Louis Post-Dispatch - KANSAS CITY Missouri Gov. Matt Blunt and Kansas Gov. Kathleen Sebelius warned city business leaders Friday that an In the Wichita area they tell me we’re going to need 4,000 new aircraft workers in the next four years or those jobs will be
Message is key at Hesston College Wichita Eagle - Varsity Kansas Hockey NHL Thunder Motorsports Outdoors Other Sports Entertainment Business Living Opinion Site Services Contact Us It came out of nowhere,” said LaMont Russell, who is black and played at Wichita South. “No one saw it coming. We’re having a
Wichita Commercial Real Estate - View Wichita Commercial Real Estate Wichita Business Journal - bizspace.com Albany Albuquerque Atlanta Austin Baltimore Birmingham Boston Buffalo Charlotte Cincinnati Columbus Dallas Dayton Denver Houston Jacksonville Kansas City Los Angeles Louisville Memphis Milwaukee Nashville Orlando Honolulu Philadelphia
Post and read your calender events free for Wichita Kansas by going to http://wichitakansasportal.com/wichita-ks-classifieds/
February 13, 2008
Search Wichita 2008 by Planet Discover LLC - All rights reserved.
Wichita Ks real estate, Wichita Kansas new homes, Wichita real estate Residential homes for sale in the Wichita metro area. Search area listings or find a homes value with InstaCompare.
YWCA - Wichita Kansas The Wichita Kansas YWCA is a network of women and girls working for justice, peace, health, human dignity, freedom and care for the environment. The YWCA has been at the forefront
Wichita Links: from Kansas on the Net Links to Wichita, Kansas, sites, including the main page, calendars, government, orgs, colleges, museums, the arts, sports, publications, TV, radio, banks, major employers and
NURSING, Wichita State University, Kansas, United States Wichita State University’s web content is accessible to all versions of every browser. However, your browser may not support basic Web standards, preventing the accurate
First Pentecostal Church of Wichita, Kansas Information about church, location, service times, pastor’s page, mission statement, ministries, bible studies, news, and photo album.
Wichita State University, Wichita, Kansas Wichita State University Web Site Release Candidate WSU Links: about wsu | academics | administration | admissions | alumni / foundation | athletics |
Post and read your calender events free for Wichita Kansas by going to http://wichitakansasportal.com/wichita-ks-classifieds/
February 11, 2008
Slyder(R) Love at Northeast Ohio White Castles on Valentine’s Day Forbes - White Castle was founded in 1921 in Wichita, Kansas. The company owns and operates over 400 units in 11 states and is considered to be the first fast food hamburger restaurant. White Castle operates 6 restaurants in the Columbus area and has been a
Spanning the U.S. to Bridge a Rift Washington Post - WICHITA, Feb. 8 — With his top rival out of the race, Sen. John McCain (R-Ariz.) sought to rally conservatives to his candidacy Friday on a cross-country campaign trip that included stops in Virginia , Kansas and Washington state. A day after former
Huckabee wins Kansas Republican caucus Kansas City Star - Mike Huckabee won the Kansas Republican presidential caucus Saturday, trouncing presumptive GOP nominee John McCain.
Huckabee Wins GOP Kansas Caucus NPR News - Huckabee Wins GOP Kansas Caucus by Peter Hancock NPR.org , February 9, 2008 NPR is projecting that the former Arkansas Gov McCain campaigned briefly in Wichita, where he said he is the heir to the legacy of former President Ronald Reagan. He stood
Braeuer leads Wichita State to home win Wichita Eagle - Varsity Kansas Hockey NHL Thunder Motorsports Outdoors Other Sports Entertainment Business Living Opinion Site Services Contact Us Braeuer leads Wichita State to home win Associated Press Matt Braeuer scored 15 points in his first start since suffering a
It’s a different GOP race Hutchinson News - Former Wichita Mayor Carlos Mayans, the chairman of Romney’s campaign in Kansas, believed Romney had the edge among conservatives. He said he believed Romney was picking up strength and was surprised by his decision to drop out. In fact, Mayans said
My Conservative Blog! Tehechapi News - S. presidential candidate, Barack Hussein Obama was born in Honolulu , Hawaii , to Barack Hussein Obama, Sr., a black MUSLIM from Nyangoma-Kogel , Kenya and Ann Dunham, a white ATHEIST from Wichita, Kansas. Obama’s parents met at the University of
Kansas attorney general hopes to restore stability, continuity Kansas City Star - TOPEKA | When Stephen Six was named Kansas attorney general, few people outside Lawrence had heard of him.
Six, 42 As to the Wichita case (in which Morrison filed charges against abortion provider George Tiller), it’s been filed and
Three counties vote in Republican caucus, Huckabee wins University Daily Kansan - In Kansas, Huckabee won 60 percent, compared with McCain s 24 percent, and was awarded all 36 of Kansas delegates. Both candidates rallied in Wichita on Friday. Campbell said he thought fewer McCain supporters came to the caucus because they
Medicare payment flap leaves docs in world of hurt Kansas City Business Journal - Carrot or the Stick? [Wichita] Corbin named Blue Cross CEO [Wichita] Blue Cross Blue Shield of Kansas elects new board members [Wichita] The short-term financial prognosis for some Kansas City-area physician practices is shaky due to an interruption
Post and read your calender events free for Wichita Kansas by going to http://wichitakansasportal.com/wichita-ks-classifieds/
February 10, 2008
Kansas GOP takes turn in limelight (The Wichita Eagle) Kansas Republicans had long awaited this day, when the nation would pay attention to them in presidential politics. For years, the state has been bypassed by national primary-season campaigns because of its small population and its penchant for selecting delegates too late to affect national races. But Friday, the day before the Kansas Republican caucuses, Wichita was visited by GOP …
Telvent to Develop and Manage a Freeway System in Wichita, Kansas (PrimeNewswire via Yahoo! Finance) MADRID, Spain, Feb. 7, 2008 — Telvent , the IT company for a sustainable and secure world, announced today that it has been awarded a contract by the Kansas Department of Transportation, the City of Wichita, and Sedgwick County for the Wichita Traffic Management Center design project.
Huckabee makes stop in Wichita (Salina Journal) Arkansas Gov. Mike Huckabee performs with his band Friday morning at a campaign stop in Wichita. Huckabee, John McCain and Texas Rep. Ron Paul on Saturday will be vying for delegates at caucuses in Kansas and a number of other states.
Classic Muscle Thunderbird Convertible — less than $30k!!!! ‘57 Thunderbird Convertible
Post and read free coupons for Wichita Kansas by going to http://wichitakansasportal.com/wichita-ks-classifieds/
Next Page »
|
|
|
Categories Blogroll
Wichita Kansas
Archives March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
April 2005
Links Register
Login
RSS
Comments RSS
Valid XHTML
XFN
WP
Blogroll



|